The Premier League is coming to Football Manager

London, England – Monday, June 10th – The Premier League and Sports Interactive, the studio behind Football Manager, have today announced a four-year licensing partnership.

Beginning with the 2024/25 season, all 20 Premier League clubs will be fully licensed within the world’s leading football simulation game, with official logos, kits, and player photos featuring across all versions of Football Manager.

Now, football fans around the world will be able to create their own iconic Premier League moments and history in future editions of the game.

Whether fans attempt to chase the Premier League title, challenge for European football, or maximise the opportunity of promotion to the world’s most-watched league, Football Manager players will be immersed in English top-flight action like never before.

“Since Football Manager’s inception, we have always wanted to work with the Premier League, and we’re delighted to announce today that at last we are”, Miles Jacobson, Sports Interactive Studio Director, said.

“The partnership isn’t just about the huge in-game benefits it’ll give our fans, but also the opportunities it provides us to help with the incredible things that the Premier League and their clubs do off the pitch. That includes community and charitable work, two things we’re enormously passionate about, as well as the ability to work with some of their existing partners.

“We are very grateful to the Premier League and their other partners in our space for enabling us to be an officially licensed product of the world’s most commercially successful football league.

Nivine Emeran, Director of Licensing at SEGA West, added: “After much anticipation, it's thrilling to finally partner with the Premier League and welcome them to Football Manager and our licensing family.”

Will Brass, the Premier League’s Chief Commercial Officer, said: “Football Manager has been a big part of the sporting landscape for decades, and is loved and enjoyed by millions of fans around the world. We are thrilled that the Premier League will now feature even more prominently in the game, helping to deliver a deeper, more authentic experience for anybody who takes on the challenge of managing a Premier League club.”

Further information on the Premier League’s in-game integration with Football Manager, as well as partnership activities between the studio and the league, will be revealed later in the year.


About the Premier League

The Premier League produces some of the most competitive and compelling football in the world. The League and its clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. ​ It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.

About Sports Interactive™:

Sports Interactive is the world’s leading developer of sports management simulations. From their home at Here East, Stratford, SI creates immersive alternate realities that don’t just emulate sport, but shape it. The SI team are tenaciously passionate creators, bringing talented, ambitious people together to craft gaming experiences that forever stretch the possibilities of sports entertainment. It’s this ethos that caught the attention of SEGA®, who brought SI onboard as a subsidiary in 2006. More info on the studio and its work can be found at

About Football Manager™:

Football Manager (FM) is the world’s leading football management simulation title and our iconic, award-winning series has captivated a global pool of players for two decades. FM takes players to the heart of the beautiful game and lets them create their own football story as manager of their favourite club. With more than 50 of the top footballing nations to manage in and a database of more than 800,000 active players and staff from around the world of football, the game offers tasks players with making the key decisions at their club offers an unrivalled simulation experience. FM has grown to become more than just a game and is now deeply embedded in the football industry with the FM database now powering the recruitment strategies of professional clubs around the world of football. The game has become an integral part of modern fan culture, shaping the discourse around the professional game. It has been the inspiration for several books, a stand-up comedy show and even a feature-length documentary. For more information on Football Manager, visit

About SEGA® Europe Limited:

SEGA® Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA CORPORATION, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Amplitude Studios, Sports Interactive and HARDlight. SEGA Europe’s website is located at


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