SEGA® and the LEGO Group Reveal NEW LEGO® SEGA®: SEGA Genesis™ Console
Billund, Denmark – May 2, 2026 – Get ready to level up your LEGO® collection! Today, the LEGO Group and SEGA revealed the new SEGA Genesis Console (40926). The highly detailed model is inspired by and pays homage to SEGA's original gaming console, an icon for gamers worldwide.
Bringing together the best of creativity and a love for retro gaming, this display model allows builders to customise their creation into either the SEGA Genesis or SEGA Mega Drive version, complete with detachable controllers and decorative stickers.
“Like many others from my generation, I still vividly remember when the SEGA Mega Drive launched - it felt completely out of this world,” said Patrik, Designer at the LEGO Group. “27 years later the love for the console is still going strong - I still play mine! Recreating the intricate details and curves of the console with LEGO elements was an enjoyable challenge, despite it's difficulty.”
“We feel that this is a building experience that captures both SEGA's heritage of gaming and the playful creativity of LEGO play,” said Alex Gomez, VP, Licensing & Partnerships of SEGA of America, Inc. “The SEGA Genesis holds a special place in the hearts of gamers and represents a defining era in video game history. With this new LEGO set, fans are not only able to relive those nostalgic memories, but also actively engage with SEGA's legacy through hands-on creativity.”
The LEGO® SEGA®: SEGA Genesis™ Console (40926) will be available from 1st June 2026 priced at £34.99 / €39.99 / $39.99. Discover more and purchase at LEGO.com/GenesisMegadrive or visit your nearest LEGO Store.
Please find more product information below:
LEGO® SEGA®: SEGA Genesis Console (40926)
- Ages: 12+
- Pieces: 479
- Measurements: The set measures over 1.5 in. (4 cm) high, 6 in (16 cm) wide and 4.5 in (12 cm) deep, while the controllers measure over 1 in. (2 cm) high, 3 in (8 cm) wide and 9.5 in. (24 cm) deep
- What’s included: The building kit includes 2 detachable controllers, a game card that can be taken out of the console, plus sticker decorations
- Price: £34.99/ €39.99 / $39.99
- Available via LEGO.com/GenesisMegadrive or your nearest LEGO Store
This latest collaboration builds upon the successful partnership between SEGA and the LEGO Group, continuing to expand the shared vision of delivering memorable experiences for fans worldwide. Prior collaborations include successful LEGO Sonic the Hedgehog Product Range and LEGO Ideas Sonic the Hedgehog Green Hill Zone sets.
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About SEGA CORPORATION:
SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world. SEGA CORPORATION's website is located at https://www.sega.co.jp/
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are sold in more than 120 countries worldwide. For more information: www.LEGO.com.